Marketing in Public

The library

Marketing experiments

What founders tried, what it cost, and what happened. Every number shown was disclosed by the founder.

27 experiments

RedditDidn't work
0
paying users
2
posts auto-removed
10
days

Reddit was his main channel. Ten days in: shadow-removed, then banned — and 0 paying users

Koran Thorne · Helios

Koran Thorne set out to get 50 users in 25 days with Reddit as the main channel. He built karma for two weeks, then his first posts were removed by Reddit's spam filter, his comments became invisible to everyone but him for nearly a week, and the account was banned sitewide. Day 10: 0 paying users.

Read experiment Public source
X (Twitter)
1
buildfast sales
$360
revenue, month 1
$760
revenue, month 2

Banned from Reddit 6 times, he built a tool for it — and sold it on X: $360 in month one

Arthur Yuzbashev · MediaFast

Arthur Yuzbashev's first two products died on Reddit: six bans, one BuildFast sale. He tracked what had triggered each ban, turned that into MediaFast — a tool for marketing on Reddit without getting banned — and sold it by sharing the story on X. Month one: $360; by January 2026: $5,400.

Read experiment Public source
Product Hunt
$300
MRR before relaunch
$10K
MRR two months after
$60K
MRR, June 2025

Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Tibo · Outrank

Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.

Read experiment Public source
Sponsorships & paid placements
50
extra trials above baseline
$12K
spent
2
days

Tibo paid $12,000 for one homepage slot. It brought 50+ extra trials in two days

Tibo · Outrank

Tibo bought the #1 spot on outbid.lol — a viral site where the highest bidder gets the homepage — for Outrank, then measured new trials against the same days over the previous 8 weeks: 50+ trials above baseline in two days.

Read experiment Public source
Product HuntDidn't work
0
paying members
$0
revenue
15
days

15 days after launching to zero audience: $0, 3 upvotes, 0 stars

Taiko_TOEDA · AI-automation safety audit membership

Launching a $9/month membership with no list and no following, Taiko_TOEDA published the day-15 numbers: $0 revenue, 3 Product Hunt upvotes, 0 stars across 17 GitHub repos. The only thing that worked was a careful argument in someone else's replies.

Read experiment Public source
Cold DMDidn't work
0
users won
200
DMs sent
2
replies

200 cold DMs, 2 replies — and she became the customer

Sofia

Sofia DM'd 200 potential users. Two replied: one wasn't interested; the other pitched her his own SaaS — a better pitch than hers — and she became a paying user of it.

Read experiment Public source
YouTube
20
paid users in first 48 hours of the paywall
50K
youtube subscribers
11M
youtube views

VEED's founder recorded 40+ YouTube tutorials himself — then hired someone to post one a day

Sabba Keynejad · VEED

Sabba Keynejad grew VEED's first 1,000 paid users by recording 40+ YouTube tutorials himself and answering questions on Quora, Reddit and Facebook groups — until he was banned from Quora and most subreddits. YouTube stuck: VEED later hired someone to post a tutorial every day, and the channel passed 50K subscribers.

Read experiment Public source
Partnerships
$10K
MRR added
$23.2K
MRR at time of post
30
days

Rob Hallam's affiliate program added $10k MRR in 30 days

Rob Hallam

Rob Hallam rebuilt a standard referral program around affiliate tactics borrowed from larger brands. He says it added $10k MRR in 30 days; his MRR screenshot shows $23.2k, up 62% vs December.

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Meta Ads
$1.5K
MRR after Product Hunt
$7.5K
MRR after 11 months
$200K
exit price

Nico Jeannen grew Talknotes to $7,500 MRR with Meta ads fed by onboarding answers

Nico Jeannen · Talknotes

After directories, Twitter and a Product Hunt Product of the Day took Talknotes to $1,500 MRR, Nico Jeannen made Facebook/Meta ads his main channel — writing new ads from what users said in the onboarding form. He took it from $0 to $7,500 MRR in 11 months and sold it for $200,000.

Read experiment Public source
Reddit
$14K
MRR, Nov 2025
$80K
MRR, Apr 2026
4.7M
docker downloads

Nevo David used open source as permission to market Postiz on Reddit

Nevo David · Postiz

With no strong social following, Nevo David built Postiz as open source so he could post it in developer communities like r/selfhosted and DEV, shipping a new version for every small feature to keep having something to post.

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Partnerships
$6.5K
MRR before
$12.6K
MRR after
31
days

Postiz almost doubled MRR in a month by focusing on n8n automation users

Nevo David · Postiz

Nevo David noticed many people automating social media with n8n, shipped an official Postiz n8n node and a better public API, and cold-pitched Skool communities. MRR went from $6,523 to $12,648 in one month.

Read experiment Public source