Marketing in Public

The library

Marketing experiments

What founders tried, what it cost, and what happened. Every number shown was disclosed by the founder.

38 experiments

Meta AdsLive
28
paying users (day 12)
$48.37
revenue (day 12)
21
days

Live: Manjiri's 21-day challenge to get KathaDaily to 100 paying readers

Manjiri · KathaDaily

Manjiri is posting every day as she tries to take KathaDaily, a paid daily-stories site, from 26 to 100 paying readers in 21 days. By day 12: two Instagram ad campaigns and an X post sent hundreds of visitors but no buyers. 28 paying users, $48.37 in, $113.50 spent.

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LinkedIn AdsDidn't work
183.6K
impressions
337
clicks (round 1, $300)
$2K
spent

Tony Dinh spent $2,052 on LinkedIn Ads for TypingMind Custom and stopped: the targeting couldn't reach his buyers

Tony Dinh · TypingMind Custom

Tony Dinh tested LinkedIn Ads for TypingMind Custom in three rounds: broad targeting, Lead Gen forms, then a Lead Gen form turned into an AI quiz. $2,052.03 bought 183,663 impressions and a handful of leads, none of whom had come back when he posted. He stopped the channel.

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SEO
23K
google impressions per day, after
52.7K
clicks, whole chart
1.8%
average click rate, whole chart

Tibo ran his SEO tool Outrank on SuperX: Google impressions went from about 2K a day to 23K

Tibo · SuperX

Tibo turned on Outrank — his own AI SEO tool — for SuperX in November 2025. It did the keyword research, wrote the articles, got contextual backlinks and built some free tools. By September 2026 daily Google impressions had gone from about 2K to 23K. Signups and revenue weren't shared.

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Cold DM
3
paying customers
$201
first MRR
80
DMs sent

Pratham Naik sent 80 LinkedIn DMs in a week: 12 replies, 8 users, 3 paying ($201 MRR)

Pratham Naik · BearConnect

Instead of building an X audience or launching on Product Hunt, Pratham Naik DMed 80 agency owners from LinkedIn groups in one week, offering free access for honest feedback. 12 replied, 8 used BearConnect, and 3 paid within two weeks: his first $201 MRR.

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Blog
$10.7K
course sales from new subscribers
$7.6K
medium Partner Program payouts
12
months

Nick Wolny's first year on Medium: 220,000+ views, 3,600+ net email subscribers, $7,685.98 from Medium and $10,714 in course sales

Nick Wolny

In 2020 Nick Wolny wrote paywalled articles on Medium with a freebie offer at the end of each one. Medium paid him $7,685.98 for member reading time, the freebie grew his email list by more than 3,600 net subscribers, and a discount offer sent to new subscribers sold $10,714 of his mini-courses.

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SEO
70
domain authority
$20K
MRR when he wrote the playbook

Postiz's SEO: open source took it to 70 domain authority and traffic kept rising — but revenue didn't follow

Nevo David · Postiz

Nevo David built Postiz's search presence through open source — GitHub awesome-lists, open-source and SaaS directories, a daily AI blog post and free tools — reaching 70 domain authority. By August 2026 he wrote that traffic went “up and up and up” but revenue didn't follow, and he's moving effort to getting cited by AI assistants.

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SEO
7.3K
google visitors in 30 days
$0
spent
4
months

Slashit went from zero organic traffic to 7,300 Google visitors a month with 12 articles — led by a “Raycast alternatives” page

Mahmudul Hasan · Slashit

In April, Mahmudul Hasan's Slashit had zero organic traffic. By July it pulled 7.3K visitors in 30 days, all from Google, from 12 articles — with no ads, backlinks or outreach. The biggest page targeted a competitor's name plus the exact use case where Slashit wins.

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SEO
6%
comparison page click rate
$0
spent
4
months

AIToolsRecap: an explainer page got 398,000 impressions and almost no clicks; a comparison page one spot lower got 6%

Pat · AIToolsRecap

Four months after launch, with $0 spent on ads or backlinks, AIToolsRecap had 4.95M Google impressions but only 4,540 clicks. July alone brought 71% of all clicks, as comparison pages took over from explainer pages that Google answers in the results. One explainer: 398,000 impressions and a click rate that rounds to zero. One comparison page: 6%.

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RedditDidn't work
0
paying users
2
posts auto-removed
10
days

Reddit was his main channel. Ten days in: shadow-removed, then banned — and 0 paying users

Koran Thorne · Helios

Koran Thorne set out to get 50 users in 25 days with Reddit as the main channel. He built karma for two weeks, then his first posts were removed by Reddit's spam filter, his comments became invisible to everyone but him for nearly a week, and the account was banned sitewide. Day 10: 0 paying users.

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