Marketing in Public

Organic

Reddit marketing experiments

Real Reddit experiments from founders. Subreddits, helpful answers, and launch posts.

4
experiments
RedditDidn't work
0
paying users
2
posts auto-removed
10
days

Reddit was his main channel. Ten days in: shadow-removed, then banned — and 0 paying users

Koran Thorne · Helios

Koran Thorne set out to get 50 users in 25 days with Reddit as the main channel. He built karma for two weeks, then his first posts were removed by Reddit's spam filter, his comments became invisible to everyone but him for nearly a week, and the account was banned sitewide. Day 10: 0 paying users.

Read experiment Public source
Reddit
$14K
MRR, Nov 2025
$80K
MRR, Apr 2026
4.7M
docker downloads

Nevo David used open source as permission to market Postiz on Reddit

Nevo David · Postiz

With no strong social following, Nevo David built Postiz as open source so he could post it in developer communities like r/selfhosted and DEV, shipping a new version for every small feature to keep having something to post.

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Reddit
59
paid users
$1.1K
MRR
66
days

Shipper in 66 days: 798,124 Reddit views, 59 paid users, $1,175 MRR

David Ch · Shipper

David Ch tested every free channel for Shipper in its first 66 days. Reddit posts written as a fellow builder — honest numbers, no links — drove 798,124 views; a #7 Product of the Day added a spike. Directories, Hacker News and an Indie Hackers post did nothing.

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RedditDidn't work
0
human visits from launch
183
r/microsaas launch posts analysed
7
days

Four launch posts, zero clicks — so she measured where everyone says to launch

Biyun Hu · Verilabs Audit

Biyun Hu launched a Stripe app with four posts in a week and tracked every visit with her own beacon: zero human visits. She then analysed 600 r/microsaas posts — 42% of launch posts survived moderation, and the median survivor got 1 upvote.

Read experiment Public source