Postiz's SEO: open source took it to 70 domain authority and traffic kept rising — but revenue didn't follow
- 70
- Domain authority
- $20,000
- MRR when he wrote the playbook
- Not disclosed
- Budget
- Not disclosed
- Duration
Nevo David built Postiz's search presence through open source — GitHub awesome-lists, open-source and SaaS directories, a daily AI blog post and free tools — reaching 70 domain authority. By August 2026 he wrote that traffic went “up and up and up” but revenue didn't follow, and he's moving effort to getting cited by AI assistants.
01The problem
Out-blogging Buffer and Hootsuite on generic scheduler keywords wasn't realistic for a small team.
02The hypothesis
As an open-source alternative, Postiz can earn links and mentions that a normal SaaS blog can't.
03The experiment
He listed the repository in GitHub “awesome” lists (awesome-selfhosted, awesome-oss-alternatives and more), and listed Postiz in SaaS directories — which he says usually raise domain authority but cost money — and in recurring paid open-source directories.
He used Outrank to publish one blog post a day with backlinks to the articles, and built free tools, e.g. a font generator duplicated for each social network.
In February 2026 (around $20K MRR) he credited open source for a domain authority of 70. In August 2026 he wrote that SEO traffic kept rising while revenue didn't follow: people ask ChatGPT instead of reading blog posts, and a free Reddit comment generator got lots of traffic but barely converted.
04Results
| Metric | Result |
|---|---|
| Domain authorityhis figure, “mostly thanks to open-source”, Feb 2026 | 70 |
| MRR when he wrote the playbookfrom the article title, Feb 2026 — not attributed to SEO | $20,000 |
| Revenue from SEO“revenue didn't follow” (Aug 2026) | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- GitHub awesome-lists and open-source directories: authority and traffic.
- A daily AI-written post via Outrank, with backlinks to the articles.
- Free tools duplicated per network: the most traffic per month.
What didn't work
- Paid open-source directories brought traffic but not purchases.
- Free tools brought the most traffic, not the most conversions.
- By August 2026, SEO traffic kept rising but revenue didn't follow.
06Lessons
Blog posts alone aren't enough; you need backlinks and mentions. But in 2026 he sees traditional SEO fading and is shifting to AEO — being cited by ChatGPT, Perplexity and Claude via Reddit answers, LinkedIn/X articles and GitHub lists.
“Traffic went up and up and up; revenue didn't follow.”
07Source & evidence
- View original
Originally shared on X · Feb 13, 2026
How I reached 20k MRR with my Social Media Scheduler Postiz (Full Playbook)
- View original
Also on X · Aug 10, 2026
Postiz crossed $2M ARR while everybody says SaaS is dead
Public source. Extracted from publicly available content by the founder.
Want to try this?
Copy this experiment
A checklist built from what Nevo David actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
SEO — Open-source listings + directories + daily AI posts + free tools.
- 2
Set a budget cap
Nevo David didn't say what it cost. Decide your cap before you start.
- 3
Set an end date
Nevo David didn't say how long it ran. Pick a review date before you start.
- 4
Copy what worked
From Nevo David's experience:
- ☐GitHub awesome-lists and open-source directories: authority and traffic.
- ☐A daily AI-written post via Outrank, with backlinks to the articles.
- ☐Free tools duplicated per network: the most traffic per month.
- 5
Avoid what didn't
Where it went wrong:
- ☐Paid open-source directories brought traffic but not purchases.
- ☐Free tools brought the most traffic, not the most conversions.
- ☐By August 2026, SEO traffic kept rising but revenue didn't follow.
- 6
Track the same numbers
So you can compare like for like:
- ☐Domain authority
- ☐MRR when he wrote the playbook
- ☐Revenue from SEO
- 7
Compare, then share what happened
Nevo David's headline result: 70 domain authority. Yours will differ — that's the point. Win or flop, the result is worth sharing.
Was this experiment useful?
Want the full playbook behind this?
Nevo David hasn't published a step-by-step playbook. If enough readers ask, we'll ask Nevo David for one.
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