Marketing in Public

Launch

Product Hunt marketing experiments

Real Product Hunt experiments from founders. Launch-day tactics and what came after.

3
experiments
Product Hunt
$300
MRR before relaunch
$10K
MRR two months after
$60K
MRR, June 2025

Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Tibo · Outrank

Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.

Read experiment Public source
Product HuntDidn't work
0
paying members
$0
revenue
15
days

15 days after launching to zero audience: $0, 3 upvotes, 0 stars

Taiko_TOEDA · AI-automation safety audit membership

Launching a $9/month membership with no list and no following, Taiko_TOEDA published the day-15 numbers: $0 revenue, 3 Product Hunt upvotes, 0 stars across 17 GitHub repos. The only thing that worked was a careful argument in someone else's replies.

Read experiment Public source