Terms of use

What the numbers are

Every figure on this site is what a founder disclosed publicly or submitted to us, linked to its source. We check figures against those sources, but we don't audit anyone's revenue, traffic or results. “Not disclosed” means the source doesn't say. Nothing here is financial, legal or business advice, and an experiment that worked for one founder may not work for you.

Submitting an experiment

When you submit, you confirm the numbers are real and that you're allowed to share them, and you let us edit and publish your experiment with attribution. We may decline or remove any submission. Promotion is welcome only when it comes with a real experiment.

Sponsored content

If a placement is ever paid for, it will be labelled Sponsored and still go through editorial review. Paying never publishes anything.

Sharing and quoting

You're welcome to share and link to any experiment. Please don't copy the library wholesale or scrape it. Founder quotes and source material belong to their authors.

Corrections and removal

Spot a mistake? Use Report a wrong number on the experiment. Featured founders can claim their profile to correct or remove their information.

Changes

We may update these terms; the date above shows the latest version.

See also our privacy policy.