The library
What founders tried, what it cost, and what happened. Every number shown was disclosed by the founder.
27 experiments
David Ch · Shipper
David Ch tested every free channel for Shipper in its first 66 days. Reddit posts written as a fellow builder — honest numbers, no links — drove 798,124 views; a #7 Product of the Day added a spike. Directories, Hacker News and an Indie Hackers post did nothing.
Biyun Hu · Verilabs Audit
Biyun Hu launched a Stripe app with four posts in a week and tracked every visit with her own beacon: zero human visits. She then analysed 600 r/microsaas posts — 42% of launch posts survived moderation, and the median survivor got 1 upvote.
Alexander Belyanin · tinyfound
Alexander Belyanin launched tinyfound, a newsletter of founders' first-customer stories, and spent month one offering people free write-ups of their own stories. The result: 5 new subscribers, banned four times on Reddit, banned on Substack, temporarily on Etsy — and Gmail started marking his emails as spam.