Day 1 on the App Store: 250 installs and 24 free trials
- 9%
- Install → trial
- 250
- Installs
- Not disclosed
- Budget
- 1 day
- Duration
On his new mobile app's first day on the App Store, promoted only on X, Jack Friks got 250 installs and 24 free-trial starts — a 9% install-to-trial rate — before doing any other marketing.
01The problem
He set himself a challenge: build a viral mobile app to $1,000 in 30 days.
02The experiment
Day 8 of a public challenge to build a mobile app to $1,000 in 30 days. For launch day he relied only on his X audience; he said real marketing (warmed-up short-form accounts) would start the next day.
He priced deliberately high — 7-day trial into $39.99/year or $6.99/month — reasoning that it's better to overprice and A/B test price points, and that a high baseline leaves room for win-back and abandoned-checkout discounts.
03Results
| Metric | Result |
|---|---|
| Installs | 250 |
| Free trials started | 24 |
| Install → trial | 9% |
| Revenue | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
04What worked — and what didn't
What worked
- An existing X audience produced a measurable first day with no other marketing
05Lessons
He prices high on purpose: it's easier to test down and to offer discounts (win-back, abandoned checkout) from a higher baseline.
“this is also just from twitter, i’ll start real marketing tomorrow/monday”
06Source & evidence
- View original
Originally shared on X · Mar 8, 2025
Day 1 on the App Store stats
Public source. Extracted from publicly available content by the founder.
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- Channel
- X (Twitter)
- Estimated effort
- —
- Original duration
- 1 day
- Original budget
- Not disclosed
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