1,800 recycled posts, 8 million views
- 8M
- Views
- 1,800
- Posts published
- Not disclosed
- Budget
- Not disclosed
- Duration
Jack Friks scheduled 1,800 of his own posts through Postbridge — most repurposed from content he made two years earlier — and they reached 8 million views, with Facebook Reels almost a third of them.
01The problem
Making new content for every platform is expensive; he had a large archive of old posts doing nothing.
02The hypothesis
Old content still finds new viewers when it's republished across platforms.
03The experiment
He republished his own back catalogue — mostly content made two years earlier — through Postbridge, his social media scheduler. In this snapshot that was 1,800 posts.
Facebook Reels delivered almost a third of the views, with TikTok also contributing.
04Results
| Metric | Result |
|---|---|
| ViewsFacebook Reels “almost 1/3” | 8,000,000 |
| Posts published | 1,800 |
| Customers | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- Reusing his own archive instead of making new content
- Facebook Reels — almost a third of all views, easy to overlook
- Posting at volume through a scheduler
“most of these posts are repurposed from content i made 2 years ago”
06Source & evidence
- View original
Originally shared on X · Sep 26, 2026
1800 of my own posts through Post Bridge: 8 million views
Public source. Extracted from publicly available content by the founder.
Want to try this?
Copy this experiment
A checklist built from what Jack Friks actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
Short-form video — Republishing an old content archive across platforms.
- 2
Set a budget cap
Jack Friks didn't say what it cost. Decide your cap before you start.
- 3
Set an end date
Jack Friks didn't say how long it ran. Pick a review date before you start.
- 4
Copy what worked
From Jack Friks's experience:
- ☐Reusing his own archive instead of making new content
- ☐Facebook Reels — almost a third of all views, easy to overlook
- ☐Posting at volume through a scheduler
- 5
Track the same numbers
So you can compare like for like:
- ☐Views
- ☐Posts published
- ☐Customers
- 6
Compare, then share what happened
Jack Friks's headline result: 8,000,000 views. Yours will differ — that's the point. Win or flop, the result is worth sharing.
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Jack Friks hasn't published a step-by-step playbook. If enough readers ask, we'll ask Jack Friks for one.
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