Marc Lou remade the structure of a French Instagram ad for a Chinese restaurant, swapped in his own product, and ran it. It took 30 minutes to make, and he reports 54 sales, $10,000+ in revenue and a 4:1 return on ad spend.
01The problem
SaaS ads tend to look like SaaS ads.
02The hypothesis
A simple, fun ad structure from a completely different industry will still sell a digital product.
03The experiment
His friend Nico Jeannen sent him a French Instagram ad for a Chinese restaurant. It was fun and simple, so Marc remade the exact ad and plugged in his product. Making it took 30 minutes and cost $0; it then ran as a paid ad.
04Results
| Metric | Result |
|---|---|
| Sales | 54 |
| Revenuestated as “$10,000+” | $10,000 |
| ROASreturn on ad spend | 4:1 |
| Revenue per salestated as “~$220 per sale” | Not disclosed |
| Ad spend | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- Copying the structure of an ad that works, from an unrelated industry
- Fast, $0 creative — 30 minutes to make
“Watch more ads. Steal the structure. Make it yours.”
06Source & evidence
- View original
Originally shared on X · Sep 17, 2025
This stupid ad made $10,000+
Public source. Extracted from publicly available content by the founder.
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Copy this experiment
A checklist built from what Marc Lou actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
Meta Ads — Remaking an ad structure from another industry.
- 2
Set a budget cap
Marc Lou didn't say what it cost. Decide your cap before you start.
- 3
Set an end date
Marc Lou didn't say how long it ran. Pick a review date before you start.
- 4
Copy what worked
From Marc Lou's experience:
- ☐Copying the structure of an ad that works, from an unrelated industry
- ☐Fast, $0 creative — 30 minutes to make
- 5
Track the same numbers
So you can compare like for like:
- ☐Sales
- ☐Revenue
- ☐ROAS
- ☐Revenue per sale
- ☐Ad spend
- 6
Compare, then share what happened
Marc Lou's headline result: 54 sales. Yours will differ — that's the point. Win or flop, the result is worth sharing.
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