Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Want to try this?

Copy this experiment

A checklist built from what Tibo actually did. Their numbers are a reference, not a promise.

1. 1

   Pick the channel and tactic

   Product Hunt — Rebrand + repositioning, then a second Product Hunt launch.

2. 2

   Set a budget cap

   Tibo didn't say what it cost. Decide your cap before you start.

3. 3

   Set an end date

   Tibo didn't say how long it ran. Pick a review date before you start.

4. 4

   Copy what worked

   From Tibo's experience:

   • ☐Repositioning: he says the positioning was the product
   • ☐Relaunching under a new name rather than adding features
5. 5

   Avoid what didn't

   Where it went wrong:

   • ☐The first launch as ContentPie: #8 on Product Hunt, then stuck at $300 MRR
6. 6

   Track the same numbers

   So you can compare like for like:

   • ☐MRR two months after
   • ☐Upvotes, relaunch
   • ☐MRR before relaunch
   • ☐Upvotes, first launch
   • ☐MRR, June 2025
7. 7

   Compare, then share what happened

   Tibo's headline result: $10,000 MRR two months after. Yours will differ — that's the point. Win or flop, the result is worth sharing.