Xnapper's Product Hunt launch: #1 of the day, 164 sales, $4,212 — driven by a beta email list

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Copy this experiment

A checklist built from what Tony Dinh actually did. Their numbers are a reference, not a promise.

1. 1

   Pick the channel and tactic

   Product Hunt — Beta email list + X + Reddit on launch day.

2. 2

   Set a budget cap

   Tony Dinh didn't say what it cost. Decide your cap before you start.

3. 3

   Set an end date

   Tony Dinh didn't say how long it ran. Pick a review date before you start.

4. 4

   Copy what worked

   From Tony Dinh's experience:

   • ☐The launch-day email to his beta list, which he thinks mattered most
   • ☐Emailing changelogs to beta users every 1–2 weeks before launch
   • ☐Launch tweets asking people to reply, then DMing each one
5. 5

   Avoid what didn't

   Where it went wrong:

   • ☐Reddit got mixed reactions
   • ☐He skipped Hacker News as a poor fit
6. 6

   Track the same numbers

   So you can compare like for like:

   • ☐Sales
   • ☐Revenue
   • ☐Website visits
   • ☐Product Hunt votes
   • ☐Beta users emailed
7. 7

   Compare, then share what happened

   Tony Dinh's headline result: 164 sales. Yours will differ — that's the point. Win or flop, the result is worth sharing.