Xnapper's Product Hunt launch: #1 of the day, 164 sales, $4,212 — driven by a beta email list
- 164
- Sales
- $4,212
- Revenue
- Not disclosed
- Budget
- Not disclosed
- Duration
Tony Dinh launched Xnapper, a screenshot tool, on Product Hunt and hit #1 Product of the Day: 1,428 votes, 6.2K website visits, 164 sales and $4,212. He credits the launch-day email to his beta list most.
01The problem
Turn a launch day into sales, not just upvotes.
02The experiment
Before launch he built a beta list, emailing changelogs every 1–2 weeks. On launch day he emailed the beta users, tweeted asking people to reply with 👋 and DM'd each of them, and posted on Reddit (r/SideProject and r/macapps).
He skipped Hacker News because he didn't think the audience was a fit. The early-bird price was $20 per license.
03Results
| Metric | Result |
|---|---|
| Sales | 164 |
| Revenue | $4,212 |
| Website visitsstated as “6.2K” | 6,200 |
| Product Hunt votes#1 Product of the Day | 1,428 |
| Beta users emailedstated as “~4,600” | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
04What worked — and what didn't
What worked
- The launch-day email to his beta list, which he thinks mattered most
- Emailing changelogs to beta users every 1–2 weeks before launch
- Launch tweets asking people to reply, then DMing each one
What didn't work
- Reddit got mixed reactions
- He skipped Hacker News as a poor fit
05Source & evidence
- View original
Originally shared on Indie Hackers · Aug 24, 2022
Xnapper's launch report: $4,212 + learnings
- View original
Also on X · Aug 24, 2022
Xnapper launch results
Public source. Extracted from publicly available content by the founder.
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