Marketing in Public

Founder

Tibo

Serial founder (Outrank, Revid, SuperX)

Marketing experiments
3
Products
SuperX, Outrank

Experiments

SEO
23K
google impressions per day, after
52.7K
clicks, whole chart
1.8%
average click rate, whole chart

Tibo ran his SEO tool Outrank on SuperX: Google impressions went from about 2K a day to 23K

Tibo · SuperX

Tibo turned on Outrank — his own AI SEO tool — for SuperX in November 2025. It did the keyword research, wrote the articles, got contextual backlinks and built some free tools. By September 2026 daily Google impressions had gone from about 2K to 23K. Signups and revenue weren't shared.

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Product Hunt
$10K
MRR two months after
800
upvotes, relaunch
$300
MRR before relaunch

Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Tibo · Outrank

Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.

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Sponsorships & paid placements
50
extra trials above baseline
$12K
spent
2
days

Tibo paid $12,000 for one homepage slot. It brought 50+ extra trials in two days

Tibo · Outrank

Tibo bought the #1 spot on outbid.lol — a viral site where the highest bidder gets the homepage — for Outrank, then measured new trials against the same days over the previous 8 weeks: 50+ trials above baseline in two days.

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