Marketing in Public

Founder

Tibo

Serial founder (Outrank, Revid, SuperX)

Marketing experiments
2
Products
Outrank

Experiments

Product Hunt
$300
MRR before relaunch
$10K
MRR two months after
$60K
MRR, June 2025

Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Tibo · Outrank

Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.

Read experiment Public source
Sponsorships & paid placements
50
extra trials above baseline
$12K
spent
2
days

Tibo paid $12,000 for one homepage slot. It brought 50+ extra trials in two days

Tibo · Outrank

Tibo bought the #1 spot on outbid.lol — a viral site where the highest bidder gets the homepage — for Outrank, then measured new trials against the same days over the previous 8 weeks: 50+ trials above baseline in two days.

Read experiment Public source