Marketing in Public
Product HuntDidn't workMulti-channel launch with no existing audience

15 days after launching to zero audience: $0, 3 upvotes, 0 stars

By Taiko_TOEDA · AI-automation safety audit membership· Sep 27, 2026
$0
Revenue
0
Paying members
Not disclosed
Budget
15 days
Duration

Launching a $9/month membership with no list and no following, Taiko_TOEDA published the day-15 numbers: $0 revenue, 3 Product Hunt upvotes, 0 stars across 17 GitHub repos. The only thing that worked was a careful argument in someone else's replies.

01The problem

Launch a paid product with no email list and no following.

02The experiment

He launched a $9/month membership around AI-automation safety audits and pushed it everywhere at once: Product Hunt, 17 public GitHub repos, LinkedIn long-form, X and Hacker News, plus three papers.

He pre-committed a kill criterion: under 10 paying members by 9 November, the product stops.

03Results

MetricResult
Revenueday 15$0
Paying members0
Product Hunt upvotesfinal count3
GitHub starsacross 17 repos0
X followers gained1
SpendNot disclosed

“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.

04What worked — and what didn't

What worked

  • One follower from a five-round technical argument in someone else's replies

What didn't work

  • Product Hunt: 3 upvotes, 5 followers (final count)
  • 17 GitHub repos: 0 stars
  • Hacker News: 3 comments, all flagged on a new account
  • Broadcasting with no audience — he calls it publishing, not distributing

05Lessons

Stop broadcasting; answer people usefully in threads where his measurements help. Distribution first, publishing second.

“I have been publishing, not distributing.”
— Taiko_TOEDA

06Source & evidence

  • Originally shared on Indie Hackers · Aug 27, 2026

    15 days after launching to zero audience: $0, 1 follower, 0 stars

    View original

Public source. Extracted from publicly available content by the founder.

Want to try this?

Copy this experiment

A checklist built from what Taiko_TOEDA actually did. Their numbers are a reference, not a promise.

  1. 1

    Pick the channel and tactic

    Product Hunt — Multi-channel launch with no existing audience.

  2. 2

    Set a budget cap

    Taiko_TOEDA didn't say what it cost. Decide your cap before you start.

  3. 3

    Set an end date

    Taiko_TOEDA ran it for 15 days. Put your review date in the calendar now.

  4. 4

    Copy what worked

    From Taiko_TOEDA's experience:

    • ☐One follower from a five-round technical argument in someone else's replies
  5. 5

    Avoid what didn't

    Where it went wrong:

    • ☐Product Hunt: 3 upvotes, 5 followers (final count)
    • ☐17 GitHub repos: 0 stars
    • ☐Hacker News: 3 comments, all flagged on a new account
    • ☐Broadcasting with no audience — he calls it publishing, not distributing
  6. 6

    Track the same numbers

    So you can compare like for like:

    • ☐Revenue
    • ☐Paying members
    • ☐Product Hunt upvotes
    • ☐GitHub stars
    • ☐X followers gained
  7. 7

    Compare, then share what happened

    Taiko_TOEDA's headline result: $0 revenue. Yours will differ — that's the point. Win or flop, the result is worth sharing.

Share your result →

Was this experiment useful?

Want the full playbook behind this?

Taiko_TOEDA hasn't published a step-by-step playbook. If enough readers ask, we'll ask Taiko_TOEDA for one.

Share this experiment

Product Hunt
$10K
MRR two months after
800
upvotes, relaunch
$300
MRR before relaunch

Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR

Tibo · Outrank

Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.

Read experiment Public source
Meta AdsLive
28
paying users (day 12)
$48.37
revenue (day 12)
21
days

Live: Manjiri's 21-day challenge to get KathaDaily to 100 paying readers

Manjiri · KathaDaily

Manjiri is posting every day as she tries to take KathaDaily, a paid daily-stories site, from 26 to 100 paying readers in 21 days. By day 12: two Instagram ad campaigns and an X post sent hundreds of visitors but no buyers. 28 paying users, $48.37 in, $113.50 spent.

Read experiment Public source