15 days after launching to zero audience: $0, 3 upvotes, 0 stars
- $0
- Revenue
- 0
- Paying members
- Not disclosed
- Budget
- 15 days
- Duration
Launching a $9/month membership with no list and no following, Taiko_TOEDA published the day-15 numbers: $0 revenue, 3 Product Hunt upvotes, 0 stars across 17 GitHub repos. The only thing that worked was a careful argument in someone else's replies.
01The problem
Launch a paid product with no email list and no following.
02The experiment
He launched a $9/month membership around AI-automation safety audits and pushed it everywhere at once: Product Hunt, 17 public GitHub repos, LinkedIn long-form, X and Hacker News, plus three papers.
He pre-committed a kill criterion: under 10 paying members by 9 November, the product stops.
03Results
| Metric | Result |
|---|---|
| Revenueday 15 | $0 |
| Paying members | 0 |
| Product Hunt upvotesfinal count | 3 |
| GitHub starsacross 17 repos | 0 |
| X followers gained | 1 |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
04What worked — and what didn't
What worked
- One follower from a five-round technical argument in someone else's replies
What didn't work
- Product Hunt: 3 upvotes, 5 followers (final count)
- 17 GitHub repos: 0 stars
- Hacker News: 3 comments, all flagged on a new account
- Broadcasting with no audience — he calls it publishing, not distributing
05Lessons
Stop broadcasting; answer people usefully in threads where his measurements help. Distribution first, publishing second.
“I have been publishing, not distributing.”
06Source & evidence
- View original
Originally shared on Indie Hackers · Aug 27, 2026
15 days after launching to zero audience: $0, 1 follower, 0 stars
Public source. Extracted from publicly available content by the founder.
Want to try this?
Copy this experiment
A checklist built from what Taiko_TOEDA actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
Product Hunt — Multi-channel launch with no existing audience.
- 2
Set a budget cap
Taiko_TOEDA didn't say what it cost. Decide your cap before you start.
- 3
Set an end date
Taiko_TOEDA ran it for 15 days. Put your review date in the calendar now.
- 4
Copy what worked
From Taiko_TOEDA's experience:
- ☐One follower from a five-round technical argument in someone else's replies
- 5
Avoid what didn't
Where it went wrong:
- ☐Product Hunt: 3 upvotes, 5 followers (final count)
- ☐17 GitHub repos: 0 stars
- ☐Hacker News: 3 comments, all flagged on a new account
- ☐Broadcasting with no audience — he calls it publishing, not distributing
- 6
Track the same numbers
So you can compare like for like:
- ☐Revenue
- ☐Paying members
- ☐Product Hunt upvotes
- ☐GitHub stars
- ☐X followers gained
- 7
Compare, then share what happened
Taiko_TOEDA's headline result: $0 revenue. Yours will differ — that's the point. Win or flop, the result is worth sharing.
Was this experiment useful?
Want the full playbook behind this?
Taiko_TOEDA hasn't published a step-by-step playbook. If enough readers ask, we'll ask Taiko_TOEDA for one.
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