Tibo paid $12,000 for one homepage slot. It brought 50+ extra trials in two days
- 50
- Extra trials above baseline
- 100
- Trials over the two days
- $12,000
- Budget
- 2 days
- Duration
Tibo bought the #1 spot on outbid.lol — a viral site where the highest bidder gets the homepage — for Outrank, then measured new trials against the same days over the previous 8 weeks: 50+ trials above baseline in two days.
01The problem
A viral meme site was sending huge traffic to whoever paid for its top slot. Was a $12,000 placement worth it for a B2B SEO tool?
02The hypothesis
Outbid's audience are the kind of people who buy Outrank. With an LTV of $1,000–$2,000, only 6–12 new customers would pay back $12,000.
03The experiment
He paid $12,000 for the #1 placement on outbid.lol, linking to Outrank.
To measure it, he compared new free trials on the Friday and Saturday of the placement with every Friday and Saturday over the previous 8 weeks, using Stripe data.
04Results
| Metric | Result |
|---|---|
| Extra trials above baselinestated as “50+” over two days; his chart shows 100 trials vs a 49.1 baseline | 50 |
| Trials over the two daysfrom his Stripe analysis chart | 100 |
| Paid subscriptionshe projects “roughly 25” from his usual conversion rate | Not disclosed |
| Spend | $12,000 |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- Choosing a placement whose audience matches the buyer
- Deciding the break-even (6–12 customers) before spending
- Measuring against an 8-week same-weekday baseline instead of eyeballing a spike
06Lessons
He estimates about 25 paid subscriptions at his usual trial-to-paid rate — his projection, not a count — and calls the placement worth it even at the low end of his LTV range.
“a win in my books”
07Source & evidence
- View original
Originally shared on Blog · Aug 27, 2026
I spent $12,000 on a meme
- View original
Also on X · Aug 26, 2026
Outrank at #1 on outbid.lol
Public source. Extracted from publicly available content by the founder.
Want to try this?
Copy this experiment
A checklist built from what Tibo actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
Sponsorships & paid placements — Buying the #1 slot on a viral bid-for-placement site.
- 2
Set a budget cap
Tibo spent $12,000. Decide your own cap before you start.
- 3
Set an end date
Tibo ran it for 2 days. Put your review date in the calendar now.
- 4
Copy what worked
From Tibo's experience:
- ☐Choosing a placement whose audience matches the buyer
- ☐Deciding the break-even (6–12 customers) before spending
- ☐Measuring against an 8-week same-weekday baseline instead of eyeballing a spike
- 5
Track the same numbers
So you can compare like for like:
- ☐Extra trials above baseline
- ☐Trials over the two days
- ☐Paid subscriptions
- 6
Compare, then share what happened
Tibo's headline result: 50 extra trials above baseline. Yours will differ — that's the point. Win or flop, the result is worth sharing.
Was this experiment useful?
Want the full playbook behind this?
Tibo hasn't published a step-by-step playbook. If enough readers ask, we'll ask Tibo for one.
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