Tibo paid $12,000 for one homepage slot. It brought 50+ extra trials in two days
- 50
- Extra trials above baseline
- 100
- Trials over the two days
- $12,000
- Budget
- 2 days
- Duration
Tibo bought the #1 spot on outbid.lol — a viral site where the highest bidder gets the homepage — for Outrank, then measured new trials against the same days over the previous 8 weeks: 50+ trials above baseline in two days.
01The problem
A viral meme site was sending huge traffic to whoever paid for its top slot. Was a $12,000 placement worth it for a B2B SEO tool?
02The hypothesis
Outbid's audience are the kind of people who buy Outrank. With an LTV of $1,000–$2,000, only 6–12 new customers would pay back $12,000.
03The experiment
He paid $12,000 for the #1 placement on outbid.lol, linking to Outrank.
To measure it, he compared new free trials on the Friday and Saturday of the placement with every Friday and Saturday over the previous 8 weeks, using Stripe data.
04Results
| Metric | Result |
|---|---|
| Extra trials above baselinestated as “50+” over two days; his chart shows 100 trials vs a 49.1 baseline | 50 |
| Trials over the two daysfrom his Stripe analysis chart | 100 |
| Paid subscriptionshe projects “roughly 25” from his usual conversion rate | Not disclosed |
| Spend | $12,000 |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- Choosing a placement whose audience matches the buyer
- Deciding the break-even (6–12 customers) before spending
- Measuring against an 8-week same-weekday baseline instead of eyeballing a spike
06Lessons
He estimates about 25 paid subscriptions at his usual trial-to-paid rate — his projection, not a count — and calls the placement worth it even at the low end of his LTV range.
“a win in my books”
07Source & evidence
- View original
Originally shared on Blog · Aug 27, 2026
I spent $12,000 on a meme
- View original
Also on X · Aug 26, 2026
Outrank at #1 on outbid.lol
Public source. Extracted from publicly available content by the founder.
Want to try this?
Run this experiment for your own product
- Channel
- Sponsorships & paid placements
- Estimated effort
- —
- Original duration
- 2 days
- Original budget
- $12,000
Get an experiment like this in your inbox every week.
Was this experiment useful?
Want the full playbook behind this?
Tibo hasn't published a step-by-step playbook. If enough readers ask, we'll ask Tibo for one.
Related experiments
- 2
- sales from the public demo
- $1K
- revenue
- 27
- days
$2 on a stranger's wall: PressDrop made $1,093 in 27 days from 0 followers
Jack · PressDrop
Jack launched PressDrop.io with no followers by listing it on small .lol launch sites — the one that mattered was a $2 slot on bigbubble.lol, which brought a $59 sale within minutes. After a silent week where Product Hunt and Reddit did nothing, publicly doing the job for people restarted sales: $1,093 in 27 days.
- $300
- MRR before relaunch
- $10K
- MRR two months after
- $60K
- MRR, June 2025
Same product, new name: a Product Hunt relaunch took Outrank from $300 to $10,000+ MRR
Tibo · Outrank
Tibo's SEO tool launched on Product Hunt as ContentPie, placed #8 and stalled at $300 MRR. Renamed Outrank and repositioned as an autonomous SEO machine, it relaunched to #1 Product of the Day and passed $10,000 MRR within two months.
- 0
- paying users
- 2
- posts auto-removed
- 10
- days
Reddit was his main channel. Ten days in: shadow-removed, then banned — and 0 paying users
Koran Thorne · Helios
Koran Thorne set out to get 50 users in 25 days with Reddit as the main channel. He built karma for two weeks, then his first posts were removed by Reddit's spam filter, his comments became invisible to everyone but him for nearly a week, and the account was banned sitewide. Day 10: 0 paying users.