Marc Lou says he spent about $25K on Meta ads for ShipFast in 2024 and made $75K from it — and credits Nico Jeannen, who ran the campaign because Marc says he's bad at ads.
01The problem
Marc wanted paid acquisition for ShipFast but says he isn't good at running ads.
02The experiment
Instead of running Meta ads himself, he had Nico Jeannen manage the ShipFast campaign through 2024. He shared the spend and the attributed revenue when launching Meta ad tracking on TrustMRR.
03Results
| Metric | Result |
|---|---|
| Revenueattributed to the ads, 2024 | $75,000 |
| Ad spendstated as “~$25K” | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
04What worked — and what didn't
What worked
- Handing the channel to someone skilled at ads
What didn't work
- Running ads himself — the reason he gave for bringing Nico in
“I suck at ads”
05Source & evidence
- View original
Originally shared on X · Sep 5, 2026
TrustMRR now has a Meta/Facebook connection
Public source. Extracted from publicly available content by the founder.
Want to try this?
Copy this experiment
A checklist built from what Marc Lou actually did. Their numbers are a reference, not a promise.
- 1
Pick the channel and tactic
Meta Ads — Outsourcing Meta ads to a specialist.
- 2
Set a budget cap
Marc Lou didn't say what it cost. Decide your cap before you start.
- 3
Set an end date
Marc Lou didn't say how long it ran. Pick a review date before you start.
- 4
Copy what worked
From Marc Lou's experience:
- ☐Handing the channel to someone skilled at ads
- 5
Avoid what didn't
Where it went wrong:
- ☐Running ads himself — the reason he gave for bringing Nico in
- 6
Track the same numbers
So you can compare like for like:
- ☐Revenue
- ☐Ad spend
- 7
Compare, then share what happened
Marc Lou's headline result: $75,000 revenue. Yours will differ — that's the point. Win or flop, the result is worth sharing.
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Marc Lou hasn't published a step-by-step playbook. If enough readers ask, we'll ask Marc Lou for one.
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