Marc Lou says he spent about $25K on Meta ads for ShipFast in 2024 and made $75K from it — and credits Nico Jeannen, who ran the campaign because Marc says he's bad at ads.
01The problem
Marc wanted paid acquisition for ShipFast but says he isn't good at running ads.
02The experiment
Instead of running Meta ads himself, he had Nico Jeannen manage the ShipFast campaign through 2024. He shared the spend and the attributed revenue when launching Meta ad tracking on TrustMRR.
03Results
| Metric | Result |
|---|---|
| Revenueattributed to the ads, 2024 | $75,000 |
| Ad spendstated as “~$25K” | Not disclosed |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
04What worked — and what didn't
What worked
- Handing the channel to someone skilled at ads
What didn't work
- Running ads himself — the reason he gave for bringing Nico in
“I suck at ads”
05Source & evidence
- View original
Originally shared on X · Sep 5, 2026
TrustMRR now has a Meta/Facebook connection
Public source. Extracted from publicly available content by the founder.
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