Paid

Meta Ads marketing experiments

Real Meta Ads experiments from founders. Facebook and Instagram ads.

3
experiments

Meta Ads

$1.5K
MRR after Product Hunt: $7.5K
MRR after 11 months: $200K
exit price

Nico Jeannen grew Talknotes to $7,500 MRR with Meta ads fed by onboarding answers

Nico Jeannen · Talknotes

After directories, Twitter and a Product Hunt Product of the Day took Talknotes to $1,500 MRR, Nico Jeannen made Facebook/Meta ads his main channel — writing new ads from what users said in the onboarding form. He took it from $0 to $7,500 MRR in 11 months and sold it for $200,000.

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Meta Ads

$75K
revenue

ShipFast: about $25K on Meta ads made $75K — run by someone else

Marc Lou · ShipFast

Marc Lou says he spent about $25K on Meta ads for ShipFast in 2024 and made $75K from it — and credits Nico Jeannen, who ran the campaign because Marc says he's bad at ads.

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Meta Ads

54
sales: $10K
revenue: 4:1
ROAS

Marc Lou copied a Chinese restaurant's Instagram ad. It made $10,000+

Marc Lou

Marc Lou remade the structure of a French Instagram ad for a Chinese restaurant, swapped in his own product, and ran it. It took 30 minutes to make, and he reports 54 sales, $10,000+ in revenue and a 4:1 return on ad spend.

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