Marketing in Public

Founder

Marc Lou

Indie hacker

Marketing experiments
3
Products
ShipFast

Experiments

Meta Ads
54
sales
$10K
revenue
4:1
ROAS

Marc Lou copied a Chinese restaurant's Instagram ad. It made $10,000+

Marc Lou

Marc Lou remade the structure of a French Instagram ad for a Chinese restaurant, swapped in his own product, and ran it. It took 30 minutes to make, and he reports 54 sales, $10,000+ in revenue and a 4:1 return on ad spend.

Read experiment Public source
Cold email
$80K
revenue
$0
spent

Marc Lou grew a SaaS to $80,000+ using only cold email, for $0

Marc Lou

Marc Lou says he grew a B2B SaaS from zero to $80,000+ with cold email as the only channel and $0 spend: directory-sourced leads, a CRM, a template email, a sales call, and a short drip sequence.

Read experiment Public source