Nevo David used open source as permission to market Postiz on Reddit
- $14,000
- MRR, Nov 2025
- $80,000
- MRR, Apr 2026
- Not disclosed
- Budget
- Not disclosed
- Duration
With no strong social following, Nevo David built Postiz as open source so he could post it in developer communities like r/selfhosted and DEV, shipping a new version for every small feature to keep having something to post.
01The problem
He had no strong social presence on the usual platforms, and a social media scheduler is not normally welcome in developer communities.
02The hypothesis
If the product is open source, it becomes relevant to developer communities that would otherwise reject a marketing tool.
03The experiment
He built Postiz as open source, which made it on-topic for Reddit's r/selfhosted and DEV even though it isn't a dev tool.
Instead of big releases, every minor feature shipped as its own version, giving him a reason to post about Postiz again and again. When his first Reddit post drew requests for a Docker image, he built that first.
He also listed Postiz on open-source directories and alternative-software sites, and posted mostly on Reddit, DEV and LinkedIn, with a little on X.
04Results
| Metric | Result |
|---|---|
| Docker downloadsas of Nov 2025 | 4,790,000 |
| MRR, Nov 2025from subscriptions | $14,000 |
| MRR, Apr 2026the founder's summary credits open source and “mostly Reddit marketing”, among other things | $80,000 |
| Spend | Not disclosed |
“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.
05What worked — and what didn't
What worked
- Open source made a non-dev tool welcome in developer communities
- Releasing every minor feature as a version, so there was always something new to post
- Building what the first Reddit commenters asked for (a Docker image)
“I posted the product mostly on Reddit / DEV / LinkedIn”
06Source & evidence
- View original
Originally shared on Indie Hackers · Nov 25, 2025
I did it! My open-source company now makes $14.2k monthly as a single developer
- View original
Also on X · Apr 8, 2026
Postiz reached $80k MRR
Public source. Extracted from publicly available content by the founder.
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