Marketing in Public

Founder

Nevo David

Founder of Postiz

Marketing experiments
4
Products
Postiz

Experiments

SEO
70
domain authority
$20K
MRR when he wrote the playbook

Postiz's SEO: open source took it to 70 domain authority and traffic kept rising — but revenue didn't follow

Nevo David · Postiz

Nevo David built Postiz's search presence through open source — GitHub awesome-lists, open-source and SaaS directories, a daily AI blog post and free tools — reaching 70 domain authority. By August 2026 he wrote that traffic went “up and up and up” but revenue didn't follow, and he's moving effort to getting cited by AI assistants.

Read experiment Public source
Reddit
4.7M
docker downloads
$14K
MRR, Nov 2025
$80K
MRR, Apr 2026

Nevo David used open source as permission to market Postiz on Reddit

Nevo David · Postiz

With no strong social following, Nevo David built Postiz as open source so he could post it in developer communities like r/selfhosted and DEV, shipping a new version for every small feature to keep having something to post.

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Partnerships
$12.6K
MRR after
$6.5K
MRR before
31
days

Postiz almost doubled MRR in a month by focusing on n8n automation users

Nevo David · Postiz

Nevo David noticed many people automating social media with n8n, shipped an official Postiz n8n node and a better public API, and cold-pitched Skool communities. MRR went from $6,523 to $12,648 in one month.

Read experiment Public source