The library
What founders tried, what it cost, and what happened. Every number shown was disclosed by the founder.
4 experiments match for “tiktok”
Showing Short-form video experiments, plus any that mention “tiktok”.
Jack Friks · Lovelee
A year after his short-form playbook, Jack Friks tested a new format for his app Lovelee: a 200k-view video produced no download spike, while a different format showed a very noticeable spike after just 50k views.
Jack Friks
Jack Friks spends about an hour a day making and posting 6 short videos across warmed-up TikTok and Instagram accounts. He reports 30,000 downloads for his B2C app in a month, with no paid ads.
Jack Friks · Postbridge
Jack Friks scheduled 1,800 of his own posts through Postbridge — most repurposed from content he made two years earlier — and they reached 8 million views, with Facebook Reels almost a third of them.
Muhammad Haris Zafar · ColdCraft
Muhammad Haris Zafar pushed ColdCraft across 22 AI directories, about 15 listing sites and daily posts on nine social channels. In 23 days: 8 signups, 0 paying. Directories and social posts produced no traceable signups; community posts and one-on-one conversations produced all of them.