Content

Short-form video marketing experiments

Real Short-form video experiments from founders. TikTok, Reels, and Shorts.

3
experiments: $0
budgets disclosed

Short-form video

50K
views, with spike: 200K
views, no spike: $0
spent

A 200k-view TikTok sold nothing. A 50k-view one spiked downloads

Jack Friks · Lovelee

A year after his short-form playbook, Jack Friks tested a new format for his app Lovelee: a 200k-view video produced no download spike, while a different format showed a very noticeable spike after just 50k views.

Read experiment Public source

Short-form video

30K
downloads: 300
videos to find a winner: $0
spent

1 hour a day of short-form video: 30,000 app downloads in a month, no ads

Jack Friks

Jack Friks spends about an hour a day making and posting 6 short videos across warmed-up TikTok and Instagram accounts. He reports 30,000 downloads for his B2C app in a month, with no paid ads.

Read experiment Public source

Short-form video

8M
views: 1.8K
posts published

1,800 recycled posts, 8 million views

Jack Friks · Postbridge

Jack Friks scheduled 1,800 of his own posts through Postbridge — most repurposed from content he made two years earlier — and they reached 8 million views, with Facebook Reels almost a third of them.

Read experiment Public source