Marketing in Public
CommunitiesDidn't workOffering strangers free write-ups of their own stories

Banned on Substack, Reddit and Etsy in month one — for offering free promotion

By Alexander Belyanin · tinyfound· Sep 27, 2026
5
New subscribers
4
Reddit bans
Not disclosed
Budget
30 days
Duration

Alexander Belyanin launched tinyfound, a newsletter of founders' first-customer stories, and spent month one offering people free write-ups of their own stories. The result: 5 new subscribers, banned four times on Reddit, banned on Substack, temporarily on Etsy — and Gmail started marking his emails as spam.

01The problem

Grow a new newsletter without an ad budget.

02The experiment

He imported 300 subscribers from an old newsletter on a different topic (25 left). To grow, he reached out to strangers on Reddit, Substack and Etsy, leaving on-topic comments without links and offering people a free, finished write-up of their own story with links back to them.

Of about 15 people who asked to be interviewed, 6 became stories.

03Results

MetricResult
New subscribersin month one5
Reddit bansplus Substack and a temporary Etsy ban4
Imported subscribers kept275 of 30092%
Open ratestated as “around 40%”Not disclosed
SpendNot disclosed

“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.

04What worked — and what didn't

What worked

  • Sourcing people to feature — people asked to be interviewed
  • Keeping an imported list: only 25 of 300 left
  • One person sharing a story moved more than all the cold outreach

What didn't work

  • Reddit comments with no links: banned four times
  • Banned on Substack and temporarily on Etsy
  • Gmail started marking his emails as spam

05Lessons

Platforms aren't your friends, and reaching strangers to offer them something good now looks like spam to every filter.

“Only 5 new subscribers all month.”
— Alexander Belyanin

06Source & evidence

  • Originally shared on Indie Hackers · Aug 5, 2026

    Banned on Substack, Reddit, and Etsy in my first month for offering people free promotion

    View original

Public source. Extracted from publicly available content by the founder.

Want to try this?

Copy this experiment

A checklist built from what Alexander Belyanin actually did. Their numbers are a reference, not a promise.

  1. 1

    Pick the channel and tactic

    Communities — Offering strangers free write-ups of their own stories.

  2. 2

    Set a budget cap

    Alexander Belyanin didn't say what it cost. Decide your cap before you start.

  3. 3

    Set an end date

    Alexander Belyanin ran it for 30 days. Put your review date in the calendar now.

  4. 4

    Copy what worked

    From Alexander Belyanin's experience:

    • ☐Sourcing people to feature — people asked to be interviewed
    • ☐Keeping an imported list: only 25 of 300 left
    • ☐One person sharing a story moved more than all the cold outreach
  5. 5

    Avoid what didn't

    Where it went wrong:

    • ☐Reddit comments with no links: banned four times
    • ☐Banned on Substack and temporarily on Etsy
    • ☐Gmail started marking his emails as spam
  6. 6

    Track the same numbers

    So you can compare like for like:

    • ☐New subscribers
    • ☐Reddit bans
    • ☐Imported subscribers kept
    • ☐Open rate
  7. 7

    Compare, then share what happened

    Alexander Belyanin's headline result: 5 new subscribers. Yours will differ — that's the point. Win or flop, the result is worth sharing.

Share your result →

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