Marketing in Public
CommunitiesDidn't workOffering strangers free write-ups of their own stories

Banned on Substack, Reddit and Etsy in month one — for offering free promotion

By Alexander Belyanin · tinyfound· Sep 27, 2026
5
New subscribers
92%
Imported subscribers kept
Not disclosed
Budget
30 days
Duration

Alexander Belyanin launched tinyfound, a newsletter of founders' first-customer stories, and spent month one offering people free write-ups of their own stories. The result: 5 new subscribers, banned four times on Reddit, banned on Substack, temporarily on Etsy — and Gmail started marking his emails as spam.

01The problem

Grow a new newsletter without an ad budget.

02The experiment

He imported 300 subscribers from an old newsletter on a different topic (25 left). To grow, he reached out to strangers on Reddit, Substack and Etsy, leaving on-topic comments without links and offering people a free, finished write-up of their own story with links back to them.

Of about 15 people who asked to be interviewed, 6 became stories.

03Results

MetricResult
New subscribersin month one5
Reddit bansplus Substack and a temporary Etsy ban4
Imported subscribers kept275 of 30092%
Open ratestated as “around 40%”Not disclosed
SpendNot disclosed

“Not disclosed” means the source doesn't say. We never estimate or fill in missing numbers.

04What worked — and what didn't

What worked

  • Sourcing people to feature — people asked to be interviewed
  • Keeping an imported list: only 25 of 300 left
  • One person sharing a story moved more than all the cold outreach

What didn't work

  • Reddit comments with no links: banned four times
  • Banned on Substack and temporarily on Etsy
  • Gmail started marking his emails as spam

05Lessons

Platforms aren't your friends, and reaching strangers to offer them something good now looks like spam to every filter.

“Only 5 new subscribers all month.”
— Alexander Belyanin

06Source & evidence

  • Originally shared on Indie Hackers · Aug 5, 2026

    Banned on Substack, Reddit, and Etsy in my first month for offering people free promotion

    View original

Public source. Extracted from publicly available content by the founder.

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Channel
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Estimated effort
—
Original duration
30 days
Original budget
Not disclosed

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