Pat

6%

comparison page click rate

$0

spent

4

months

AIToolsRecap: an explainer page got 398,000 impressions and almost no clicks; a comparison page one spot lower got 6%

PPat · AIToolsRecap

Four months after launch, with $0 spent on ads or backlinks, AIToolsRecap had 4.95M Google impressions but only 4,540 clicks. July alone brought 71% of all clicks, as comparison pages took over from explainer pages that Google answers in the results. One explainer: 398,000 impressions and a click rate that rounds to zero. One comparison page: 6%.